HYBRID - Sales Development Coordinator

WHY ACB? OUR CULTURE

Our people are our greatest asset
We value innovative thinking
We pride ourselves on problem solving and "out of the box" solutions
We build teams that are loyal to each other and to the company

OVERVIEW OF ROLE
The Sales Development Coordinator assists the ACB Sales and Marketing Division by supporting the Company's Sales, Lead Generation, and Marketing efforts to prospect new business relationships and support the existing client base.

KEY RESPONSIBILITIES

• Perform duties related to managing inbound and outbound lead generation
• Assist with the development and execution of effective CRM, Lead Gen, and Email Marketing efforts.
• Assist in sourcing, training, and optimizing the Company's CRM system
• Assist with data cleansing & prospect/lead research.
• Assist with the coordination of prospect leads within the Sales division Meeting Deck Preparation, QBR Analysis.
• Assist with marketing campaign lead generation analysis and program benchmarking.
• Support the Marketing Department's initiatives. This may include research, website auditing, assisting with social media posts, and working with PR materials.
• Dedicate approximately 25% of time to personal outreach to prospects. Efforts may be executed through emails, calls, LinkedIn messaging, and tradeshow meetings.

JOB SPECIFICATIONS AND QUALIFICATIONS

EDUCATION

• A Bachelor's degree in business, communications, or related field; or equivalent experience.

EXPERIENCE

• 2-3 years of Lead Generation, Sales or Marketing. Business to Business Services preferred. Knowledge of channel marketing programs a plus.
• 2-3 years of performing successful personal outreach to leads including tactics such as, but not limited to: Cold Emailing, Cold Calling, LinkedIn Outreach.
• 2-3 years of managing pipelines for sales organization from lead qualification to pass-off after booked demo.

SKILLS/QUALIFICATIONS

• Highly skilled in the use of Microsoft Office Products, including Outlook, Word, Excel, Access, PowerPoint and Publisher.

Sales Technology Responsibilities

• Familiarity with CRM Systems. Salesforce Preferred.
• Help ensure sales success by executing campaigns through ACB's tech stack including, but not limited to: Email Marketing platforms, B2B Contact Databases, Sales Engagement Tools, LinkedIn Sales Navigator and Sponsored Campaigns, B2B Buyer, Website, and LinkedIn Intent Data.
• Analyze and report key campaign metrics.
• Make recommendations to sales management covering improvement to The Company's sales and outreach initiatives.
• Conduct ongoing research to discover industry trends and suggest ways in which The Company can optimize tools within its existing tech stack.
• Work with Manager of Sales Operations to conduct A/B testing and make recommendations covering ongoing lead gen campaigns.

WORKING CONDITIONS AND TRAVEL

• Hybrid work schedule. Schedule will typically be 2 days in the office and 3 days working from home per week.
• Travel will be undertaken as needed and may include overnight trips, usually not more than 1-3 days in duration. (Approximately 10-15% required.)

Current Openings for HYBRID Sales Development Coordinator Jobs at The Advertising Checking Bureau, Inc.